It’s a super-competitive jungle out there.
Be relevant. Stand out.
You have poured your heart into this project, and what you’ve come up with is nothing short of brilliant. Possibly even paradigm shifting. You know it. Don’t be shy. Your work is important.
Eschew obfuscation.
Of course your research is technical and specialized. That’s the nature of this beast. But that doesn’t mean the words you use to describe it need to be boring. Impenetrable. Unintelligible.
Get read. Be talked about.
Don’t let your ideas get lost in edu-babble, buried under word games and jargon. The world – or at least your target audience – needs to understand your findings. Clearly. Precisely. And easily.
Kynic Writing 